Myriam Sidibe

Why you should listen

Myriam Sidibe is the founder and chief mission officer of Brands on a Mission, which helps companies craft business models that contribute to the health and well-being of their consumers. She cofounded and chairs the National Business Compact on Coronavirus, a coalition of more than 30 partners across sectors that combats COVID-19 in East Africa. She is also cochair of the Coalition Against Illicit Alcohol, a first-of-its-kind program in Zambia. Her book, Brands on a Mission: How to Achieve Social Impact and Business Growth through Purpose, was published in 2020.